It is estimated that the US market alone is worth more than billion (which explains why there are so many advertisements for dating websites online!! I tested the dating niche myself a few years back by launching a small dating review website.I made a little money from it, but sold it on as I was focusing on other projects.
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Sure, it is difficult to compete with the marketing budgets of behemoths such as Match.com; however there is still a large market for unique dating websites that focus on something specific.
For example, in the UK there are always adverts for uniform dating websites.