Dating love market playing real romance world
Globally, one in five relationships now starts online and the media is full of stories describing happy marriages which started with the click of a mouse.
Looking at it from a financial perspective, its estimated that globally the industry is worth more than £2bn.
Online dating is now so important to the UK economy that the Office of National Statistics recently added online dating to its basket of goods and services to calculate UK inflation rates.
For this feature, we interviewed more than a dozen dating websites, representing more than five million members (although it should be noted that most people using a dating website will set up a profile with more than one company).
In these times of modern dating, we don’t want to define ourselves, and we most certainly don’t want to define our relationships.
We want to have sex without dating, date without having sex, be married but have a girlfriend, be lovers and then become friends, be friends who become lovers.
” I ask her.“After a couple of hours,” she replies.“Why? In this fantasy world we’ve become cavemen, where every ‘match’ becomes a hunt that triggers a transitory feeling of victory.
Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.
We want relationships to be easy, convenient, practical and disposable.
We want our partner to be perfect without trying to make them perfect for us.
Editor's note: So you’ve swiped right, exchanged numbers and got yourself a date on Tinder. This is a 10-part series on the dating landscape among the young-ish and single-ish of India. My friend is home for dinner when she gets a Tinder message on her phone. It’s become easier to expend time, energy and effort in playing trivial mind games on Tinder, than to expend the same time, energy and effort in falling in love.
She looks at it, says it’s from a guy she really likes, and puts her phone down.“Aren’t you going to message him back? We are increasingly using Tinder as a form of escapism.