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Rudder was unapologetic and said the results are being used to improve the sites’ algorithms.“We noticed recently that people didn’t like it when Facebook ‘experimented’ with their news feed.“At least online.”Rudder's “We experiment on human beings!” blog post appeared after Facebook came under criticism for manipulating the news feeds of some users to test how emotions spread through social media.Ok Cupid is a fun, interactive and highly entertaining dating site.Filled with features you'll only find there, this (mostly) free dating site tops my list of the best-of-the-best, and has for almost eight years now.“The question is, when is it manipulation, when consumers are in some ways tricked, and when is it just influence?” In a blog post on Monday, OKCupid founder Christian Rudder detailed the experimentation: The company removed text or photos from profiles and in some cases told people they were a 90 percent match with another date-seeker instead of a 30 percent match.
The Illinois Humanities Council and the Smart Chicago Collaborative presented the program.“We wanted to make sure fundamentally the thing our site is based on actually worked,” Rudder said. They include common interests, mutual recent breakups and the idea that opposites attract.“We can’t know which of these patterns might be the best unless we test them against one another,” Rudder said. But Sam Yagan ⇒ sees dating season differently, from an entrepreneur and executive's perspective. He co-founded online dating site Ok Cupid in 2003 and sold it to IAC/Inter Active Corp in 2011 for million. (Kate Mac Arthur)Rudder's blog post also referenced a 2013 OKCupid experiment in which the site removed members' profile pictures for seven hours to promote a mobile app called Crazy Blind Date.And of course, it's free, unlike all the others."Membership includes access to all of the tools, quizzes and matching features after signing up - which takes no more than 30 seconds.Other than the now-standard dating site fare (emails, instant messaging, photo galleries, journals, and search functions), Ok Cupid also offers its members a "Quick Match" feature (instant matching), the ability to see exactly where you and someone else match up (i.e.NEW YORK (CBSNew York/AP) — The dating site OKCupid this week became the latest company to admit that it has manipulated customer data to see how users of its dating service would react to one another.The New York-based company’s revelation follows news earlier this month that Facebook let researchers change news feeds to see how it would affect users’ moods.